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Saturday, June 23, 2012

Affiliate Marketing and Revenue Generation

Affiliate marketing involves promotion of products and services and earning commission or flat fees depending on the results. The person who promotes the sites or businesses is called affiliate and they use websites for all the promotional activity. This revenue sharing advertising between two website is the technique most followed in the industry for earning profits. The affiliate website displays the ad of another website and in turn gets paid for the activity.

CPL affiliate marketing is a form of affiliate marketing or an online advertising pricing model in which the advertisers pays the affiliate for an explicit sign up from a customer interested in the advertiser offer. This marketing campaign is completely different from others and let the marketers to pay only for qualified sign-ups. Nowadays, the CPL pricing models are at the peak of online advertising ROI hierarchy and offering huge benefits to the affiliates as well as advertisers. CPL marketing is also used in the context of online lead generation and here advertisers pay for the interested lead instead of complete sale. The main aim here is to collect information of a person interested in the advertiser products or services and hence, is very suitable for the brand marketers as well as direct response marketers finding a way to engage customers at several touchpoints. This is done by building a newsletter list, reward program, member acquisition program or community site.

The campaigns of CPL affiliate marketing are advertiser centric where the advertisers remain in the control of their brand and selecting trusted & relevant publishers to run their ads. High volume and light weight are some of the adjectives closely associated with CPL campaigns and demands the consumers to submit only basic information. The information may be as simple as email address.

CPL Networks in India provide bundles of earning opportunities to the business personnel and offer a suitable platform to the advertisers as well as publishers. They deliver top quality traffic to the advertiser site and provide advanced solutions for all online advertising needs. These networks expand your reach and find new customers to meet your sale targets while being limited with the budget. A good affiliate network will help with your business objectives and can let you create a safe niche in the dynamically growing internet marketing. Joining such as a reliable affiliate network for advertising will help meet your potential customers more effectively and efficiently.


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